How to write an effective Matrimonial Ads for newspapers
Writing text for Matrimonial Ads for newspapers newspaper or some matrimonial website is a tricky thing. You wanted to say or tell so many things but after all its an advertisement. You have space constrain & also wanted to publish appropriate info & what u seek for. So few steps to write effective matrimonial advertising.
Matrimonial Ads
Step 1
First Choose the right subheader for the advertisement. Newspaper or matrimonial sites have various subheadings based on religion, caste, profession, language, second marriage, or nationality. If you are confused about subheadings you can inquire from an advertising agency executive, they will surely provide you with more insights.
Step 2
As you have seen most of the classified ads start with what u r seeking in Bride or Groom. Example, Professionally Qualified Match for… U can also write in short PQ Match or PQM .
Step 3
Now you should describe a few things about the bride & groom. i.e. caste, religion, education, location, Job, salary, astrological compatibility. For example, I Professional Qualified match for Beautiful Brahmin Girl, 27/5’4″/ MBA from a reputed institute, working as a manager in HDFC bank… Any order is not mandatory but the message should be clear & crisp.
Step 4
In the next line, we can give details about family, city location, parent’s profession, or anything spl u wanted to mention For Example Professional Qualified match for Beautiful Brahmin Girl, 27/5’4″/ MBA from a reputed institute, working as manager in HDFC bank. Well, Settled family. Father Retd. from PSU residing in Noida.
Step 5
Before the contact & mailing details, you can provide your preference also. Example Caste No Bar or No Dowry, or send Biodata, Horoscope & Photograph. This text is optional & u may also exclude it.
Step 6
Contact & mail details are important in matrimonial advertising. You should provide the mobile number of the person who has full authority & time to answer the queries. Similarly, you should have a mail address that u check daily, sometimes it is also advisable to have a separate mail id instead of your official mail id.
So following these steps, u can write a great text for a Newspaper or Internet Classified for your Matrimonial ads.
You can also visit RDX Advertising for newspaper advertising or visit www.adagencynoida.com
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Thanx 🙂