How effective is Newspaper Advertising in the times of COVID-19

COVID-19 has effected business in very harsh manners. Both market & moral is down & most of the businesses are looking at a blank future. So many are thinking about how effective is advertising in the times of COVID-19 ?

Advertising

Newspaper Advertising - Benefits

In recent years Newspaper Advertising has lost some sheen to other advertising media, Spl to the digital media. Still when it comes to brand visibility & reach newspapers are the best bet. As top newspapers have circulation in lakhs, the cost of newspaper advertising seems to be on the higher side. but If you look at the readership & cost of advertising per reader its a reasonable cost.

If you carefully see Front Page ads in recent years, u will find all big online players use newspaper advertising for instant response & deep penetration. Flipkart & Amazon have used newspaper advertising very effectively for their Big day Sale or Diwali/New year sale.

Few advertisers feel that due to the high cost of display advertising in newspapers it’s out of reach for small retailers, education centers & small service providers. But nowadays every newspaper has local editions & also city-centric pages. The cost of placing ads in these pages is very less as compared to full edition cost.
These days most of the newspapers i.e Times of India, Hindustan Times, Dainik Jagran, etc. have block ads in fixed sizes. The rate for block ads is almost one-fourth of display ads. These ads appear in Classified pages or city pages. So some research or ad agency will help you to get good ad space to showcase your product & service.

Advertising in the times of COVID-19?

As we all are aware of the current market situation due to the COVID, placing an advertisement in a newspaper is not a priority. But as the situation will start improving, every business has to think about a plan to bounce back in business. If you have noticed the number of pages & ads in newspapers has drastically gone down. So this gives you a great opportunity to advertise your product. Few points worth consideration –

Due to less number of Pages & ads, your advertisement will get good visibility.
You can get a good deal from the Newspaper & Agency.
In the absence of big brands & display ads, you will get a good page & position in the newspaper.
Readership & reading time has gone up due to people staying at home & effectively your ad is getting more eyeballs.

So if you are looking at brand awareness & long term goals, this is the best time to place your advertisement in the newspaper. For new products & services its the best opportunity. So get the help of a good advertising agency & place your advertisement in leading newspapers to get a good response.

You can also visit RDX Advertising for newspaper advertising or Call us at 9810662089